We’re delighted to share our new paper in Quarterly Journal of Experimental Psychology! 🎉 This was led by Dr. Amrita Bains.
Our study shows that having a choice over what to read doesn’t just reflect your preferences—it actually boosts reading enjoyment and increases how much people are willing to pay for books.
Curious to learn more? You can read the full paper [here].
Or check out Saloni’s Psychology Today article [here] for a more accessible overview.